This Week's Top Tweets

RT @OregonBusiness: new column to help sm biz Steve Strauss, author of Small Business Bible & USAToday blogger. http://tinyurl.com/o39wza
less than a minute ago from TweetDeck

RT @KGWNews: PDX Commissioner Nick Fish says City Hall will provide what local businesses don't donate to save concerts. http://tr.im/kz10
2 minutes ago from TweetDeck

RT hey @jessicalegg: that doesn't sound right... @OregonianBiz: Bush Garden closes; blames recession, construction http://tinyurl.com/q7am9m
3 minutes ago from TweetDeck

RT @socialmedia2day: Do U Tweet The Elite..Make The Connection or Get The Rejection..Master The Possibilites of Influence http://tr.im/kPVg
4 minutes ago from TweetDeck

RT @socialmedia2day: Brad Feld on How to Raise Capital as a First Time Entrepreneur http://tr.im/kSx9
5 minutes ago from TweetDeck

RT @OregonianBiz: LaCrosse Footwear to buy eco-friendly startup http://tinyurl.com/q3wtw6
5 minutes ago from TweetDeck

RT is this why the FB app sucks? @socialmedia2day: Apple Destroys iPhone Apps credibility By Encouraging Bad Ratings http://tr.im/kSQb
6 minutes ago from TweetDeck

#brandologie speaker Jody Turner is blogging for Fast Company! Check it out: http://bit.ly/fNRxm
about 22 hours ago from TweetDeck

RT @heatherhuhman: Public relations internship in CA: http://tinyurl.com/ctjyao #PRintern
3:52 PM May 7th from TweetDeck

RT @socialmedia2day: Like sand through an hourglass? Karen Post on The Ageless Entrepreneur. http://tr.im/kK1z
9:43 AM May 7th from TweetDeck

The Boston Globe gets to stay in print. Anybody else think it's weird the NYT co owns the globe, @nytimes & about.com? http://bit.ly/pxuye
9:41 AM May 7th from TweetDeck

RT @socialmedia2day: What happens when social media meets multiculturalism? Tac Anderson has a cautionary tale. http://tr.im/ktRG
5:54 PM May 4th from TweetDeck

RT @OregonianBiz: Career Fair at Convention Center http://tinyurl.com/ctre6n
5:54 PM May 4th from TweetDeck

Reading "Are you micromanaging yourself?" http://bit.ly/fdNCb
5:53 PM May 4th from TweetDeck

RT @OregonianBiz: Family leave mandate clears Oregon House http://twurl.nl/0hvycr
2:10 PM May 4th from TweetDeck

RT @OregonBusiness: Southern Ore.'s wine industry is maturing like a fine pinot noir... http://tinyurl.com/ct7dwz
2:10 PM May 4th from TweetDeck

RT @OregonianBiz: Gates Foundation gives grants to 'out-of-the-box' ideas http://tinyurl.com/cw4ur6
2:09 PM May 4th from TweetDeck

RT @robindoussard: We've launched a new columnist to help small business, and I'd like more people... http://tinyurl.com/cuoph3
2:08 PM May 4th from TweetDeck

RT @socialmedia2day: Y would U choose 2 join or leave a social network? I am writing a piece on Social Network migration http://tr.im/ksEb
2:07 PM May 4th from TweetDeck

RT @socialmedia2day: B2B Social Media Leads and Efficiency: Many professionals don’t realize the significance of social... http://tr.im/ksEd
2:05 PM May 4th from TweetDeck

Social Media Week in Review

Erika Kirkland our social media follower gives her .02 regarding Social Media for this week's Week in Review:

I frequently find myself falling into the void that is social media, in particular Twitter. I think it’s because it’s short, sweet and to the point, very much like myself. Even after not being a part of it for a day, I find myself floating around looking for articles I might have missed, but I also notice a day away makes me more susceptible to random tweets. I usually try to balance between RT’ing articles, but I also tend to ramble on about nothing in particular. The latter I’m sure is a Twitter “don’t.” Anyway, I found this post to be particularly interesting, as I’ve been trying to cope with climbing out of the vortex, and it provides some insight on how to do just that:

http://www.twitip.com/how-to-avoid-making-twitter-a-procrastination-tool/

This post I found interesting as it seems to state the obvious, but it’s a topic I feel most people taking on the social media endeavor forget about at times, you need to like who you are:

http://www.conversationagent.com/2009/05/you-need-to-like-who-you-are.html

It applies to the same scenario while looking for a job; you need to be confident in yourself, which goes hand-in-hand with liking who you are. Otherwise, you’re screwed. People are a lot more transparent than you’d think, a lesson I’m still learning.

With social media raging forward at a pace that is almost overwhelming to keep up with, I think this article is quite pertinent to building your online presence:

http://tiffanymonhollon.com/blog/2009/05/08/personal-branding-pr-social-media-debate/

Just one more post about personal branding, will it survive into Web3.0?:

http://www.conversationagent.com/2009/04/will-personal-brands-be-in-in-web-30.html

Week In Review: 4/25-5/1

Throughout the week, committee members find interesting links and post them to our various social media platforms. At the end of the week, we include them in a blog post. We encourage you to add any interesting links you’ve found through the comments tool.

Taraneh Foster recommends:
RT @YahooBrett 60% Of Twitter Users Quit After A Month: Oprah isn't the only new user already bored with Twitter. http://tinyurl.com/cqyrur
7:50 PM Apr 28th from TweetDeck

Erika Kirkland recommends:
Ten Tips for Marketing Job-Seekers 2009
http://blog.hubspot.com/blog/tabid/6307/bid/4707/Ten-Tips-for-Marketing-Job-Seekers-in-the-Class-of-2009.aspx

Jobless? Get Noticed in New Economy
http://www.npr.org/templates/story/story.php?storyId=103613245

Rita Ogbeama recommends:
Dan Schawbel is the leading personal branding expert for Gen-Y. He is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 09), as well as the publisher of both the award winning Personal Branding Blog and Personal Branding Magazine. http://personalbrandingblog.com/

Jenn Lackey recommends:
The Shiny Green Button, a blog focusing on brands, communications and sustainability managed by AHA! Alling Henning Associates, Inc. This is a company with a team of stellar writers with keen eyes toward strategy and creativity focusing on business communications.
http://shinygreenbutton.com/

Branding: The Three-dimensional Point

When I decided to get involved with the AMA for this year’s forward ‘09 Brandologie conference, I didn’t spend a whole lot of time pontificating about branding. I’m one of those people that think it’s easy to be confused between branding, marketing and advertising. Unless you have a reason to stop and ask what differentiates the three, it’s easy to think they’re all the same.

However, I’m not here to bore you with evolving definitions. Having the opportunity to work on this project and talk with some of the stellar branding experts speaking at the Forward '09 conference June 3rd, one theme that repeatedly sticks out, I think is worth sharing:

More than ever branding is three-dimensional thanks to technology. But you’re only as good as your weakest link, no matter how you differentiate or define branding, advertising and marketing. It’s all connected. Each channel depends on the other to be successful.

Illustrating how interconnected branding has become, Ken Smith, Account Director with Wieden + Kennedy, spoke to us about new media and how it offers a way to monitor valuable feed back, which wasn’t available until now. “You have to think of all the new media as an opportunity, not as a threat. Ask yourself, given all the new ways to talk to consumers and to have them talk back to us, how do we fit in given our brand personality? If we really think of our brand as a person, would we have a facebook page? Would we twitter? How would we interact with consumers and what are we open to hearing about ourselves? How much control are we willing to give up?”

Smith continues, “I recently read a great post called Top Ten Reasons Your Company Probably Shouldn't Tweet. Number two was, ‘Every tweet has to be approved by legal.’ Our Oregon Tourism client decided that is was a better overall consumer experience if they allowed posts from consumers about their visits to Oregon on their site, even if some didn't have a great experience. If you are really smart, you're monitoring that feedback and looking at negative posts as an opportunity to improve and possibly win a consumer back.”

The example used earlier in our Forward ’09 March 24th Brandologie blog supports Smith’s point. Don’t judge too quickly. We won’t, shows how Americaquest Mortgage missed the mark when it didn’t incorporate the You Tube factor during its Super Bowl advertising. I think it’s safe to say the ads hit the money for being cynical and funny targeting Gen Xers who want to position their investments to bounce back from beleaguered financial markets. But as the blog post argues, Americaquest lost the opportunity for interactive feedback when it didn’t use new media as a branding tool.

Jared Reitzin, CEO and Founder, mobileStorm is helping companies build their brands via mobile marketing. He talked about how advertisers can embrace mobility to sync with their client’s brand strategies. With digital marketing Reitzin says advertisers have the opportunity to create an interactive experience and easily track results. “Instead of just throwing up a billboard with an image and copy, throw up a billboard and ask your audience to access a digital coupon or respond to a poll. You can text reply with your email address and we’ll send detail information about a product or service,” says Reitzin. “I can track how many people have been to my website, how many people have downloaded a [digital] coupon, how many have responded to an email or text message.”

I think Reitzin said it best when put simply, “Text is key to the short word now.”

If you’re interested to learn more from our speakers and sharpen your branding chops, stay tuned to our Brandologie blog. We’ll continue to post full interviews from the speakers who will showcase their expertise at the Forward ’09 event June 3rd. But these are just a tease. If you want the full deal, attend the conference and register.

Last Day to Register with the Early Bird Rate

Save your cash and attend Forward '09: Brandologie June 3rd. Early Bird rates apply through April 14, 2009.

Early Bird Member - $179
Early Bird Non-Member - $209

Regular Member - $199
Regular Non-Member - $229

http://www.forwardama.com/register/

Preview Forward '09 Brandologie Speaker Tim Stock with Scenario DNA

Meet Tim Stock, Partner and Managing Director of scenarioDNA, a brand planning think tank launched in 2001. scenarioDNA bridges the gap between research and planning, showing how branding can interact better with consumers.

What does "brandologie" mean to you?

The studies unique to a brand. Within the "ologie," just as in any science, there are endless layers to peel and slice. The eureka moment comes when you find the thread that links it all together.

Lizzie McGuire or Hannah Montana?

Neither. iCarly. We've got issues with Lizzie and Hanna in our house.Usually watched while goldfarming Webkinz dollars for my 7 year old.

Why do you refer to Gen Ys as "the Transformer Generation"?

They're both conceived in America, inspired by Asia, they shift their identities and they travel in packs. They're subculture living among us. More than meets the eye.

Why do you classify scenarioDNA as a "brand planning think tank"?

Because Brain Box doesn't exactly float off the lips. Now, seriously: Because we plan. We think. We go beyond the research. You can't believe what people tell you.

What was your response to the Hulu Superbowl ad with Alec Baldwin?

I think it's good to get ahead of the game and address the critics before they speak. And in a clever way that showcases the value of the content. And who doesn't love Alec Baldwin? Well, maybe I can think of one person.

To learn more about Tim Stock:

http://www.timstock.net/

http://www.linkedin.com/in/timstock

http://brandnoise.typepad.com/

http://accountplan.ning.com/profile/timstock

Parsons Professor profile

http://api.twitter.com/timstock

Portland based Quango's, Dave Anolik, Talks Branding

Portland's AMA Advisory Board member, Dave Anolik, VP and Creative Director of Quango sat down with the Forward '09 Brandologie Conference communications team to chat about his experience and thoughts about branding.


What does "brandologie" mean to you?
The methodology of branding.

When you were at Intel, how did you adapt branding and marketing strategies to resonate with the Asia Pacific marketplace?

I tried to disregard Western modalities and attempted to develop all of my strategic initiatives based upon the nuances of the local cultures that were our markets. Through localized testing, research, and extensive travel to the specific geographies, I sought to embrace the vibe of all the various cultures so that I could recognize and implement creativity that would strike a chord in the marketplace. In short, I got to know the people I was selling to.


How has the evolution of web metrics analysis affected web design?

Though there is a wealth of great data available toward understanding the ebbs and flows of user interaction with online markets, a web designer needs to meet and observe the human beings potentially using their sites in order to fully empathize with their online needs. The same holds true for product design of any sort.

What do you think "Coraline" will do for filmmaking in Portland?

I think it'll continue Will Vinton's work by bringing great animators to Portland. An animator-rich production community means, if anything, a heightened level of goofiness and aberrant physics around town.

How has your filmmaking background informed your branding strategies?

Tactically, my filmmaking background taught me how to successfully realize very large marketing programs on minuscule budgets in unrealistic time frames, and have a blast at the same time - making friends while at the same time achieving slammin' ROI.
Strategically and creatively, filmmaking taught me to speak in images and sounds rather than verbose copy when articulating a business message.

How are you using filmmaking in your branding work now?

I use various filmmaking technologies, from HD video to super-8 film, to observe a company's operations and market presence. Nothing draws the curtain back on things like in-store traffic-flow, production-line effectiveness, or brick and mortar presence than to look at them either in juicy HD slow motion or grainy 18 frame-per- second super-8. Revelations present themselves that transcend either large war-room bulletin boards or PowerPoint projections in darkened conference rooms.


To learn more about Dave Anolik & link to articles:


http://quangoinc.com/who-we-are/principals.php


http://www.linkedin.com/in/daveanolik


http://www.spoke.com/info/p9EGN4R/DaveAnolik


http://daveanolik.com/


Articles:


http://www.ecommercetimes.com/story/66483.html


http://www.portland.com/portland/press-releases/quango-inc-speaks-at-key4women/


http://www.arrufatphotographer.com/events/projectforthehungry/


http://industry.bnet.com/technology/1000980/is-google-burning-its-brand/