What about our local food companies, like Dagoba, Kettle Foods, Bob's Red Mill and Reser's? What strategies are these companies (and their respective marketing and/or PR agencies) employing to keep sales up? If you're a local food company, or have one as a client, please share your strategies and/or "wins" in these recessionary times via the comments section.
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For our clients, from Widmer Brothers Brewing to Kettle Foods, we're continuing to increase our outreach beyond traditional media to build relationships with bloggers and online media, and consumers themselves. Our brands are also investing in consumer promotions that connect with the authentic values of their businesses, from the real brothers behind Widmer to the flavor innovation of KettleTM Brand Potato Chips. The focus continues to be on introducing our brands to new consumers while continually earning the loyalty of existing fans.
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- Vicky Hastings
Maxwell PR
vicky@maxwellpr.com
@vickyhastings