On July 7, Sci Fi will implement its new brand, SyFi, on its television channel and corresponding Web site, according to the New York Times. Landor Associates (a subsidiary of WPP) teamed with an internal team to develop the new brand.
Sci Fi is part of NBC Universal, which is part of General Electric. WPP also owns Olglvy and MindShare, among other communications and media services companies.
Thoughts anyone? Anyone? Bueller? Bueller?
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