Meet Tim Stock, Partner and Managing Director of scenarioDNA, a brand planning think tank launched in 2001. scenarioDNA bridges the gap between research and planning, showing how branding can interact better with consumers.
What does "brandologie" mean to you?
The studies unique to a brand. Within the "ologie," just as in any science, there are endless layers to peel and slice. The eureka moment comes when you find the thread that links it all together.
Lizzie McGuire or Hannah Montana?
Neither. iCarly. We've got issues with Lizzie and Hanna in our house.Usually watched while goldfarming Webkinz dollars for my 7 year old.
Why do you refer to Gen Ys as "the Transformer Generation"?
They're both conceived in America, inspired by Asia, they shift their identities and they travel in packs. They're subculture living among us. More than meets the eye.
Why do you classify scenarioDNA as a "brand planning think tank"?
Because Brain Box doesn't exactly float off the lips. Now, seriously: Because we plan. We think. We go beyond the research. You can't believe what people tell you.
What was your response to the Hulu Superbowl ad with Alec Baldwin?
I think it's good to get ahead of the game and address the critics before they speak. And in a clever way that showcases the value of the content. And who doesn't love Alec Baldwin? Well, maybe I can think of one person.
To learn more about Tim Stock:
http://www.timstock.net/
http://www.linkedin.com/in/timstock
http://brandnoise.typepad.com/
http://accountplan.ning.com/profile/timstock
Parsons Professor profile
http://api.twitter.com/timstock
Monday, April 6, 2009
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