NYT: keep people shopping with "it's new" strategy

In the advertising section of today's New York Times, Stuart Elliott reports that companies like General Mills are churning out new products to pique people's interest and keep them shopping rather than saving or going without.

What about our local food companies, like Dagoba, Kettle Foods, Bob's Red Mill and Reser's?  What strategies are these companies (and their respective marketing and/or PR agencies) employing to keep sales up?  If you're a local food company, or have one as a client, please share your strategies and/or "wins" in these recessionary times via the comments section.

Read the full article.