Portland's AMA Advisory Board member, Meredyth Jensen, Director of Content Development with Evanta sat down with the Forward '09 Brandologie Conference communications team to chat about her pespectives regarding branding.
What does "brandologie" mean to you?
"Brandologie" means knowing your customer in the broader context of their life. Knowing what drives their values, passions and goals. Understanding what triggers and directs their purchasing decisions.
How does branding in the public sector differ from the private sector?
Whether you work in the public or private sector there may be different strategies and tactics to brand-building but at the end of the day, it's still the same thing: a brand is a promise.
Which would you rather have: US dollars or Disney dollars?
Neither. I'd rather have Euros.
What's your favorite "West Wing" episode?
Episode 1. Aaron Sorkin's ground-breaking pilot script sets the tone for what may arguably be the most compelling TV series ever written.
What's it like to do marketing in Transylvania?
Marketing in post-Communist Romania was a huge education. For starters, the Transylvanian Alps (Carpathian Mountains) are grossly underrated.
You like cupcakes. Who makes a better red velvet cupcake: Saint Cupcake or Cupcake Jones?
Sadly, the cupcakes in Portland can't compare to the delicious red velvets I used to get at Buttercup Bake Shop when I lived in NYC.
To Learn More about Meredyth Jensen:
http://www.linkedin.com/pub/6/a16/b14
http://www.facebook.com/people/Meredyth-Jensen/743124403
http://www.utexas.edu/news/2000/11/13/nr_competition/
Tuesday, May 12, 2009
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