Making the Most of Social Media

With so much going on in the realm of social media, it's becoming increasingly more difficult to manage the myriad of profiles. But, are you really getting the most out of them? Or do you even realize the value you can obtain from them? Kent Lewis, our resident optimization expert, has given numerous presentations surrounding the topic of social media and says he’s “been surprised at the number of blank stares from crowds…” as he promotes the value of LinkedIn and Twitter.

Why focus solely on these two tools? “The reason is that I believe they are and will continue to be the most powerful of the social media platforms for marketing and reputation management for individuals, executives and companies alike. Both can be set up for free within minutes, and have the opportunity to significantly increase your visibility and credibility, even if you're a social media dimwit,” Lewis explains.

While many business professionals have LinkedIn profiles, they’ve barely touched the tip of the ice burg when it comes to personal branding and optimizing their accounts, and most have never heard of Twitter, let alone have an account. Interested in learning more about how to bolster your online presence? Click here to access Kent's in depth article.